This is why you will never be successful when you keep on using social media

5 steps for finding back your real value, purpose and product

Photo by Jens Johnsson on Unsplash

When the internet created the revolution of information, social media birthed the attention economy. Both have become very powerful products, very successfully sold to us. So successful, that

A big chunk of humanity is completely lost on a daily basis in the loophole of creating content to fulfill the promised dream of instant recognition, sales, fame and success.

Since we connect and communicate via social media, we also reach out to our customers there. Instagram, Facebook and Google have become the biggest marketing tools in the history of mankind. It's a big monster that needs constant increasing usage to sell data and adds. And you are the product.

So the strategy is:

First — Let more than half of the world's population can’t live without you
Second — Create this humongous monopoly so you can drive up prices, for example, adds and services
Third — Make people believe that you are the value itself that can enrich their lives